It's a simple axiom:

The quality of your

  • life

  • decisions

  • actions

  • results

  • relationships

  • performance

  • leadership

  • everything

is greatly determined by the quality of your THINKING.

Think about it...

You have, like everyone, some good ways of thinking and some not-so-good ways of thinking.

On One Hand...

When you engage the wisdom of your BEST ways of thinking, you naturally...
  • Bring your "A-Game" to whatever you are doing.
  • Experience greater wellbeing, confidence, and peace of mind.
  • Are more discerning and astute while less reactive and judgemental.
  • Make better choices and decisions.
  • Are more proactive, productive, and effective in achieving your goals.
  • Have more focus and presence.
  • Are more engaging and influential.
  • Act and react in ways that increase trust, teamwork, and collaboration.
  • Have more courage and resilient.
  • Have a greater sense of purpose.

On the Other Hand...

When you are under the influence of your less-than-best ways of thinking, things don’t always go as well as we would like.
How often do you:
  • Experience emotional stress, upset, anger, defensive, worried, anxiety, etc.?
  • Procrastinate, get side-tracked, or otherwise fail to get things done or achieve your goals?
  • Allow fear or indecision to stop you?
  • Act or react in ways that lead to conflict or undermine teamwork and collaboration?
  • Make poor decisions or unfortunate snap-judgments (even little ones)?
  • Doubt yourself or get down on yourself?
  • Wish you could be smarter, wiser, or better in some way?

Now think about this...

Your less-than-best ways of thinking are the cause of many, if not most, of your emotional stress, frustrations, struggles, mistakes, failures, underperformance, and feelings of inadequacy.
What if you could learn to engage your BEST thinking by 10%, 25%, or even 50% or more every day?

At the Axiogenics® Self-Leadership Institute, YOU CAN!

With our cutting-edge science, we can quickly and objectively identify your best and less-than-best ways of thinking. Through our flagship Self-Leadership 1-2-3 program we can teach you how to maximize your best and minimize the rest at will. It's a game-changing life-skill called...

Cognitive Self-Leadership:

"The purposeful practice of engaging your BEST ways of thinking in any and all circumstances that matter."
(while eliminating the negative influence of your less-than-best thinking)

Here's why it matters ...

A Revolutionary, Science-Driven Approach to Personal Growth

"Using the power of science to unlock the wisdom of your heart."

Self-Leadership 1-2-3 is a personal development course, a coaching program, and a life-changing learning experience all wrapped up into an amazing 6-week process. It’s delivered in any of three ways to meet a range personal preferences and budgets.

Great leadership starts with great SELF Leadership.

Engaging in the Self-Leadership 1-2-3 program and becoming adept in the skills of Cognitive Self-Leadership is nothing short of transformative. In addition to being able to achieve more of the things you want to achieve at this point in your life and career, you will also be able to:

  • Take on any worthwhile future goals, aspirations. or challenges with greater wisdom and confidence.
  • Experience less mistakes, stress, conflict, confusion, overwhelm, pessimism, and fear.
  • Make a bigger difference and create greater value in the lives of the people you care about.
  • More quickly and easily develop or improve any additional attributes, skills and talents as needed for current and future successes, such as...
  • Active Listening

  • Following Processes

  • Focus

  • Critical Thinking

  • Planning and Strategy

  • Stress Management

  • Fostering Trust

  • Operating Under Pressure

  • Positive Attitude

  • Visioneering

  • Self-Awareness and Mindfulness

  • Organization

  • Problem Solving

  • Creating Value

  • Cultural Sensitivity

  • Taking Criticism and Feedback

  • Keeping Commitments

  • Adaptability

  • Conflict Resolution

  • Attention to Detail

  • Diplomacy

  • Giving Direction

  • Dealing with VUCA

  • Appreciative Inquiry

  • Coaching Others

  • Time/Priority Management

  • Maintaining Your Cool

  • Negotiation

  • Delegation

  • Flexibility

  • Prospecting and Selling

  • Life Balance

  • Emotional Intelligence

  • Time Management

  • Communications

  • Resourcefulness

  • Decision-Making

  • Growth Mindset

  • Persistence

  • Dealing with Difficult People

  • Openness and Honesty

  • Self-Care

  • Empathy and Compassion

  • Motivating and Inspiring

  • Resilience

  • Following Direction

  • Being in the Now

  • Assertiveness

  • Creativity and Innovation

  • Patience

  • Collaboration

  • Influence and Persuasion

Because, good thinking makes everything better!

Here's a 12-minute video of how it works

Ask about a Money-back Satisfaction Guarantee!

Here's what people are saying about it

  • “I say this without hyperbole: I am indebted to what I learned in the Axiogenics Program. The program has helped me both professionally and personally. From the onset, the training served as a personal laboratory that increased the overall awareness of my own thinking patterns and triggers, which were blocking my desired outcomes. I am grateful to have found Axiogenics and, indeed, my future looks brighter than ever!”

    ~ Bryan S.

  • "I always thought life was simple but we complicate it in an effort to feel important or intellectual. I did not exactly know that our minds hold so much power as to sabotage us so subtly and for so long. Axiogenics has helped me to rediscover the simplicity of success in all activities, be they mundane or life changing. I would recommend the Self Leadership 1-2-3 Program to everyone who is seeking renewed excitement in the art of living."

    ~ David N

  • “I have been involved in self-improvement and leadership development programs for over three decades, and nothing I have ever experienced compares with Axiogenics! This is not another program that sits on the shelf! The things I have learned are so effective and the benefits are immediate and effect both how I feel and what I accomplish. This is a true 'game changer' and it It changed my life!

    ~ Donna N

  • "Axiogenics is one of the best programs I've discovered. The process helped me to reflect deeply on my assets, identify barriers to my success, and gave me sustainable strategies for creating meaningful changes. I highly recommend Axiogenics as a valuable set of tools for transformational change."

    ~ Dr. Sandy C.

  • "This program turned my life around and played a major role in helping me build a very effective team."

    ~ Tom R

  • "This was a life-changing process. I came to better understand what has kept me from greater successes but, more importantly, it taught me how to apply my own talents and wisdom to get there. I find myself more thoughtful of others, more action oriented, and less apt to procrastination. My new and more positive behaviors are becoming my new normal – requiring less and less effort. I am eternally grateful for this program.”

    ~ CJ

  • "This is where you go when you've discovered the biggest barrier to achieving your next level of success -- and it's YOU!"

    ~ Ron W., Business Owner

  • "I have experienced many coaching models and have had some destructive experiences. So I was cautious, but curious. I got so much value from this course. I starting shifting things and seeing positive change even after pre-reading the materials. This work has legs! I highly recommend it!"

    ~ Brooke L

  • “Taking precious time to engage in the kind of personal and professional development that can propel me and my buysiness forward has always been important. Axiogenics is way beyond, yet so much more practical, applicable, and actionable than anything else I've ever seen."

    ~ Judith S.

One Life-Changing Program, Three Ways to Experience It...

Executive Coaching is for people who prefer private coaching, lots of personalized attention, and don’t mind paying a premium for it. This is the format most business executives prefer. We have extra time and flexibility built-in to talk about YOUR specific goals, challenges, situations, and questions. Scheduling calls is also much more flexible.


Click to learn more →.


Group Coaching is best for people who wnat to get coached/trained and also enjoy learning from and contributing to others as part of their learning and development experience. In many ways, Group Coaching is the best of all worlds: you’re part of an interactive learning community, plus you get up to 3, 30 minute private coaching sessions all at a great price.


“If you want to go fast, go alone. If you want to go far, go together.”

~ African Proverb


Click to learn more →.


The most afforable option, the Self-Study PLUS format is mainly recommend for people who feel self-disciplined enough to follow the process without regular support from a coach. But it INCLUDES up to 3, 30-minute, private coaching sessions to use “as needed” to answer any questions you may have or to coach you through any “rough spots. This is also a good option, if you go through the process with a friend or peer and supporting each other as accountability partners.


Click to learn more →

Got Questions?
Interested in custom or corporate implementations?

Call 484-840-1095 or 517-626-6628

Discover what makes Cognitive Self-Leadership and our science-driven "NCRT" pedagogy a game-charger for talent, leadership, and organizational development.

Visit the Axiogenics Corporate Website

The most important question, the question we call...
The Central Question of Life, Love, and [Self-] Leadership, is...

"What choice can I make and action can I take, in this moment, to create the greatest net value?"

Real success is about the value you create, not the value you get. Ultimately, Self-Leadership is about making the creation of value (goodness) the central theme of everything you do and continually developing your ability to accurately answer The Central Question in all your endeavors.

Are you an experienced and successful coach, learning leader, or leadership, talent or organizational development consultant? If so, we invite you to learn about becoming an Axiogenics Certified Cognitive Self-Leadership Coach. →

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